Elijah The Prophet

Meta Keyword and Description Density Defined

For continuity, please see part 1 and 2 of this series:
Keyword Density is key to SEO

Keyword Density is key to SEO - Revisited

Here in part 3 I will add a new dimension to our excellent SEO series. I happened to read the WikiPedia entry on keyword density and noticed an interesting assertion regarding Meta Descriptions.

The description attribute provides a concise explanation of a web page’s content.

I suddenly realized that I must do something about my Meta Description element. If you read parts 1 and 2, I mentioned that I needed to edit every single post in my blog to add the new keywords and tags from my program hacked Wordpress plugins. I had been doing a few here and there, but it takes time, because I also choose to add new keywords to my array; called training your array for your website.

When I saw this piece of information about the Description element, I decided to adapt my program function to the header.php in WordPress. The task took a few hours and resulted in tremendous bonuses for me! I thank God who helps me in all my endeavors because I ask Him and trust Him.

The function that I added to header.php will look at the content of the page and create a Description element, and a Keywords element if none is already created by the Autometa program. While creating this new function I discovered that WordPress does not show the Meta Keywords for any page unless it is a single.php page! Of course WordPress was using the post title for the Description element on single posts, and using the blog name and description for all other pages. This SEO default effort on the part of WordPress is totally unacceptable! Now, this new function will create Description and Keywords elements for me, for all pages, whether single or not.

Now, I do not have to rush myself to edit the remaining 152 posts! I still have to edit them to add my new suggested tags, but I can take my time now.

There are many other benefits from this new function. One is that the robots from search engines will consider my pages ‘changed’ because now they have new information in the Description and Keywords Meta elements. Also, any time you post a new blog entry, the category view for that category, and the tag view for that tag, will show a new message, and thus the robot will say, hey this is new content!

Watch: A post dated June 28, 2007 under category SEO, will be seen by the robot. On July 4, 2007 you post a new entry with the category SEO, and now the same url will point to that new message as being the first, and the Description and Keywords will change. New content!

This by product of this SEO strategy indicates to robots that your blog is active. Also, again, now, both your Descriptions and Keywords are 100% matching the content of the page!!! The SERP will put you to the top of the list!

This past weekend, I read a few reports of that SEO specialists meeting, and was appalled at the blatent deception promulgated as ‘TIPS’. The acceptance of unethical methods and outright fraud indicates that the SEO industry is rife with error and malignancy. Nothing good can result from such practices, and indeed, now I understand why blogs are not as highly rated in search results. Because WordPress does not even provide a token Meta Keyword list by default, blog entries are relegated to the back pages of SERP. You probably will not believe this, but that result is by design. Not necessarily by WordPress authors, but by the prevailing non-wisdom of SEO strategies. Blogs representing the Vox Populi. Nuff Said.

At this point, you can consider what I am doing here with SEO and my blog an experiment. When I revisit this topic, I hope to have some concrete results to share. When I look at my server logs daily, I check a few of the search referrals, and my site is almost always on the first page. I believe that by tightening up both the Description and Keywords Meta elements to 100% density, that I should see even better results.

Did I forget to give you the definition of density? Please review the previous articles. Simply, density is how many of your Description or Keywords tags are actually on the single html page. The more of them that are actually on the page, the more dense. The more dense the more the search engines like your page above others for the possibility of a good search result. See the other articles about related terms and Page Relevancy.

Please browse my blog and look at the source to see how the elements look. This program is still in the testing stage. You will see:

<!-- Excellent description program result -->
<!– Excellent keyword not single program result –>
<!– Excellent keyword single no autometa program result –>
<!– no keywords available for meta tag –>

These html comments help me debug what the program is doing.

This method of SEO is ethical and efficient. People are finding what they are looking for when they come to my website and blog. In our society, when it comes to believing the experts, the deprogramming effort is a difficult one. Perhaps with some concrete examples in my next installment, I will be able to convince some to relinquish their brainwashing. If you will notice, it is the exact keys to SEO that all the experts vociferously claim have little to no relevancy. So, while webmasters chase their tails, and SPEND MONEY, on strategies that do NOT work, someone, somewhere, has a huge database with the entire internet at their fingertips.

All I can say is, would not it be nice, that when you do a search on the internet, you can find more of what exactly you are looking for? And link up with WHO you are looking for… and WHO is looking for you?

OH!

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